Speaking of the narrative that infographics assume, Richards says, “With infographics you will follow many of the same storytelling conventions set by literature. You set up the story - introduce your subject and then tell the story. It could be comparing to different points of view, the story of one mans life or the expansion of a company. Infographics have a elemental power to communicate the details of story by visually showing the context between elements, that flipping back and forth through pages doesn't allow.”
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