Juliecroberts's insight:
RBS doing some great work here with their Ambassadors programme that is championed by Steven Hester. I think Sona Hathi at Melcrum is spot on - the question is how credible is your brand to be advocated?
Juliecroberts's insight:
RBS doing some great work here with their Ambassadors programme that is championed by Steven Hester. I think Sona Hathi at Melcrum is spot on - the question is how credible is your brand to be advocated?